Business name: In a Nut Shell
Industry: Health & Beauty
Company profile:
In A Nut Shell is lip care brand that creates natural, vegan lip care products using recycled nuts.
Project aim:
They required full branding and packaging, with a cohesive visual language created to unite each product and celebrate their key ingredient - nuts.
Key insight:
Recycling nuts is key to this brand, so using ‘nuts’ in a abstracted way and recycling forms to represent this idea.
Each product has its own name and colour. The 'recycled' nut forms are used across the lip balm tubes, posters and bags.
The letters in the logo slot together as though they are being repurposed into a new shape.
