Business name: a handyman
Industry: Construction
Company profile:
a handyman can take care of any small job around the house and will offer a range of services connected to home ownership / occupancy. Starting as a one man team but with the potential to scale.
Project aim:
Create a visual identity that helps a handyman become the number one handyman service for SW London and sets them apart from competitors.
Key insight:
“We a handyman offers a more individual and bespoke service than other handyman businesses, which can be visualised through hand crafted illustrations.
*Please note: The business name is styled in lowercase to align with the brand's official identity.
The immersion stage of the project included an audit of the market, comparing a handyman with similar businesses. Four visual directions were then presented - 1. Handcrafted, 2. Clean Type, 3. Mix & Match, 4. Multi Tasker. Each visualises a different direction the branding could take based on the strategy created after research.
A handyman offers a more individual and bespoke service than other handyman businesses, which is visualised through handcrafted illustrations. The tagline 'I can fix this!' and the drill illustration can be used as individual visual assets.
