Business name: A&B Smart Materials
Industry: Clean Tech
Company profile:
A&B Smart Materials is a clean tech start up that aims to use smart polymer materials to increase photovoltaic energy generation.
Project aim:
Create a professional logo design, mainly for digital use but also for print, the represent the use of hydrogel to cool solar panels.
Client feedback:
“A friend of mine recommended Connie to me. It turned out to be a terrific recommendation. Connie managed to come up with many viable logos, with very little information. I can only recommend her.”
The process for the A&B Smart Materials branding began with researching other clean tech startups and understanding the market. Following this a number of logo designs were explored, focusing on the ideas of heating and cooling. Colour was very important here to give temperature to each graphic shape.
