Business name: We are Chain
Industry: eCommerce & Marketing
Company profile:
A sales and marketing agency based in Dorset, England. They are a Shopify partner agency working with small businesses to update old websites and create new ones to enable their customers to save time and money on marketing.
Project aim:
A branding update was needed. A colour, logo and typography were required to create a comprehensive new visual identity. Key insight:
Visualising the growth and potential We are Chain can help their clients achieve.
Visualising the growth and potential We are Chain can help their clients achieve.
Client feedback:
“We used Connie for our rebrand and were delighted with the results. Regular feedback and iterations led us to our new branding, her communication is excellent. We would highly recommend Connie and have already done so to several of our clients.”
Following immersion into the project initial concepts were developed to visualise We are Chain's brand values - professional, friendly, classic and growth. The chosen idea was then developed, ensuring a focus was taken on the angles of the main arrow icon and the composition of each element. A range of developed ideas were designed and tested before the final was chosen.
The final design follows the same angle as the letter N, with the line a smooth curve to create a balanced overall design.
*Website was not designed by me but shows the real life use of the updated visual identity.
