Business name: Lost Soul
Industry: Food & Beverage
Company profile:
A London-based beer brand that brings the city's ghost stories to life. Each of the three beers highlights a unique tale of a ghost tied to a specific London location, blending history, mystery and good beer.
Project aim:
Create a comprehensive visual identity and packaging for Lost Soul beers that celebrates the brand's ghostly inspiration.
Tag line:
Have a sip, share a story.
Key insight:
The brand is inspired by the English folklore of soul birds, believed to guide human souls to the afterlife. The logo features an injured raven, symbolising how the souls it leads become lost, mirroring the mysterious and haunting nature of the stories behind each beer..
